We measure what is often left unmeasured, climate impact, circularity, and systemic complexity, grounded in Cybernetics 3.0.
Cybernetics 3.0 is a theoretical framework for analyzing the structure of human acts, developed to make complex systems measurable rather than assumed. It underpins everything we build at Human Act Informatics, from climate calculations to circularity analysis.
The framework was created by Professor Fernando Flores Morador (PhD, Lund University, 2001) and articulated in four books between 2018 and 2022, most fully in the two-volume El Hacedor y el tiempo. Cibernética 3.0. From 2018 to 2023, he served as Honorary Research Professor at the University of Alcalá, in ongoing collaboration with Dr. Carmen Flores Bjurström and Professor Luis de Marcos Ortega. The company Human Act Informatics carries this work forward, translating its theoretical grounding into practical measurement methodology.
Read more about the theoretical frameworkCybernetics 3.0 shapes both what we build and what we investigate. Circularity Index is one result. Ongoing research extends the same framework to new domains; those projects will be published here as they mature.